F.D.A. Delays Decision on Juul's E Cigarettes but Orders Others Off the Market The New York Times Nicotine formula used by e cigarette maker Juul is nearly identical to the flavor and addictive profile of Marlboro cigarettes : r science 6 important facts about JUUL 1 standard vape pod does not directly equal 20 packs of cigarettes in terms of nicotine content, but it can contain nicotine equivalent to a pack of cigarettes. A JUUL pod, for How much nicotine is in JUUL? How many puffs in a pod? The science of Juuling EdNC